Pearson Education is an international educational publishing and technology company providing textbooks and other educational material, such as multimedia learning tools. It was created in 1998 when Pearson purchased the education division of Simon & Schuster from Viacom and merged it with its own education division, Addison–Wesley Longman.
The Business of Events Management provides an engaging and accessible introduction to the practice of managing a sport, cultural, business or society event. Written by a team of international experts, the book incorporates the most up-to- date thinking in events management and highlights key theories, concepts and models by using a wide range of case...
What are the most difficult challenges that marketers face in the world of non-profit marketing? How crucial is it to teach your students who the target audience is when starting up a nonprofit organization versus other key elements of marketing for the nonprofit sector?
Social marketing is receiving unprecedented focus and support from government, the private sector and charities internationally. Social marketing attempts to educate people in the hope that they will make ‘informed’ choices regarding diet, lifestyle and health related issues. The effective application of social marketing principles can be complex and...
Mechanical Behavior of Materials, 4th Edition introduces the spectrum of mechanical behavior of materials, emphasizing practical engineering methods for testing structural materials to obtain their properties, and predicting their strength and life when used for machines, vehicles, and structures.
Essentials of Services Marketing, 3th Edition is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level.
Traditional marketing coverage with an e-marketing twist. Strauss&Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing. This edition reflects the disruption to the marketing field based on social media.
Readers will learn best practice frameworks for developing a digital marketing strategy, plus success factors for key digital marketing techniques including search marketing, conversion optimisation and digital communications using social media including Twitter and Facebook.
An interdisciplinary exploration of pharmacology. By its very nature, pharmacology is a challenging interdisciplinary subject that requires understanding concepts from a wide variety of the natural and applied sciences to predict drug action. For this reason, authors Holland, Adams, and Brice have organized Core Concepts in Pharmacology according to...
The book covers advertising from top to bottom, with extensive coverage of traditional and contemporary approaches to all advertising media and a wealth of contemporary examples from around Europe and beyond. This book is the essential companion for undergraduate, postgraduate and professional students studying Advertising, Media and related subjects.