List of products by manufacturer Pearson

Pearson Education is an international educational publishing and technology company providing textbooks and other educational material, such as multimedia learning tools. It was created in 1998 when Pearson purchased the education division of Simon & Schuster from Viacom and merged it with its own education division, Addison–Wesley Longman.

Showing 1 - 17 of 17 items
  • 106,80 лв. Delivery Within 2 Weeks

    The Business of Events Management provides an engaging and accessible introduction to the practice of managing a sport, cultural, business or society event. Written by a team of international experts, the book incorporates the most up-to- date thinking in events management and highlights key theories, concepts and models by using a wide range of case...

    106,80 лв.
    Delivery Within 2 Weeks
  • 174,20 лв. Delivery Within 2 Weeks

    Strategies for E-Business provides realistic and compact coverage of the key concepts linking strategy and e-business, illustrated by original case studies.

    174,20 лв.
    Delivery Within 2 Weeks
  • 241,70 лв. Delivery Within 2 Weeks

    What are the most difficult challenges that marketers face in the world of non-profit marketing? How crucial is it to teach your students who the target audience is when starting up a nonprofit organization versus other key elements of marketing for the nonprofit sector?

    241,70 лв.
    Delivery Within 2 Weeks
  • 117,70 лв. Delivery Within 2 Weeks

    Social marketing is receiving unprecedented focus and support from government, the private sector and charities internationally. Social marketing attempts to educate people in the hope that they will make ‘informed’ choices regarding diet, lifestyle and health related issues. The effective application of social marketing principles can be complex and...

    117,70 лв.
    Delivery Within 2 Weeks
  • 658,60 лв. Delivery Within 2 Weeks

    For courses in Sales and Personal Selling.

    658,60 лв.
    Delivery Within 2 Weeks
  • 180,60 лв. Delivery Within 2 Weeks

    This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.

    180,60 лв.
    Delivery Within 2 Weeks
  • 179,60 лв. Delivery Within 2 Weeks

    Mechanical Behavior of Materials, 4th Edition introduces the spectrum of mechanical behavior of materials, emphasizing practical engineering methods for testing structural materials to obtain their properties, and predicting their strength and life when used for machines, vehicles, and structures.

    179,60 лв.
    Delivery Within 2 Weeks
  • 94,51 лв. Delivery Within 2 Weeks

    Discover how to use proven marketing thinking to supercharge the effectiveness of any government institution, public agency, or non-profit!

    94,51 лв.
    Delivery Within 2 Weeks
  • 419,10 лв. Delivery Within 2 Weeks

    For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing.

    419,10 лв.
    Delivery Within 2 Weeks
  • 183,10 лв. Delivery Within 2 Weeks

    Essentials of Services Marketing, 3th Edition is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level.

    183,10 лв.
    Delivery Within 2 Weeks
  • 157,00 лв. Delivery Within 2 Weeks

    Traditional marketing coverage with an e-marketing twist. Strauss&Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing. This edition reflects the disruption to the marketing field based on social media.

    157,00 лв.
    Delivery Within 2 Weeks
  • 176,50 лв. Delivery Within 2 Weeks

    Readers will learn best practice frameworks for developing a digital marketing strategy, plus success factors for key digital marketing techniques including search marketing, conversion optimisation and digital communications using social media including Twitter and Facebook.

    176,50 лв.
    Delivery Within 2 Weeks
  • 167,80 лв. Delivery Within 2 Weeks

    For MBA/graduate students taking a course in corporate finance. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States

    167,80 лв.
    Delivery Within 2 Weeks
  • 199,60 лв. Delivery up to 2 weeks

    An interdisciplinary exploration of pharmacology. By its very nature, pharmacology is a challenging interdisciplinary subject that requires understanding concepts from a wide variety of the natural and applied sciences to predict drug action. For this reason, authors Holland, Adams, and Brice have organized Core Concepts in Pharmacology according to...

    199,60 лв.
    Delivery up to 2 weeks
  • 136,70 лв. Delivery Within 2 Weeks

    The book covers advertising from top to bottom, with extensive coverage of traditional and contemporary approaches to all advertising media and a wealth of contemporary examples from around Europe and beyond. This book is the essential companion for undergraduate, postgraduate and professional students studying Advertising, Media and related subjects.

    136,70 лв.
    Delivery Within 2 Weeks
  • 180,50 лв. Delivery Within 2 Weeks

    An accessible, well-written, and student-friendly approach to advertising.

    180,50 лв.
    Delivery Within 2 Weeks
  • 148,20 лв. Delivery Within 2 Weeks

    For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management

    148,20 лв.
    Delivery Within 2 Weeks
Showing 1 - 17 of 17 items