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Marketing Management and Communications in the Public Sector, 2nd Edition View larger

Marketing Management and Communications in the Public Sector, 2nd Edition

9781138655805

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This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations.

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Publisher Taylor & Francis
Author(s) Martial Pasquier, Jean-Patrick Villeneuve
ISBN-13 9781138655805
Publication date August 2017
Edition 2nd
Pages 264
Cover Paperback

With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the solid foundations laid down in the previous edition. Replete with real-world case studies and examples, including new material from the USA, Australia, and Asia, this book gives students a truly international outlook. Additional features include exercises and discussion questions in each chapter and an illustrative extended case study.

This refreshed text is essential reading for postgraduate students on public management degrees, and aspiring or current public managers.

Features

Only textbook to consider both marketing and communications in the public sector

Coverage of hot and emerging topics such as co-branding, partnerships, marketing through social media and smart phones, marketing in developing countries, and marketing to multilingual/semi-illiterate populations

Replete with real-world case studies and examples, including new material from the USA, Australia and Asia, which gives students a truly international outlook and will be more relevant to courses in those regions

Writing style will be improved to aid ease of reading for students

Contains helpful pedagogical features for students and lecturers: learning objectives, key points, key terms, boxed mini-case studies, exercises and discussion questions

Extended case study as an appendix, with questions for independent study or group seminars

Downloadable worksheet to help students draft a practical marketing plan

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Marketing Management and Communications in the Public Sector, 2nd Edition

Marketing Management and Communications in the Public Sector, 2nd Edition

This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations.

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