Davis identifies 100 measurements that marketers can use to meet the four core elements of a top performing brand.
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|Author(s)||John A. Davis|
|Publication date||December 2017|
They are destiny: why we exist, distinction: what makes us truly unique in the eyes of the market, culture: who is needed to help us build our reputation, and experience: how we will connect with people. He arranges the metrics into categories on corporate financial metrics, market planning measures, brand metrics, customers metrics, product and offering metrics, price metrics, advertising and promotion metrics, direct marketing metrics, social metrics, place and distribution metrics, and sales metrics. For each individual metric, he discusses the measure needed; the solution to it, with an example using numbers; and the impact.
(Ringgold, Inc., Portland, OR)
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