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Selling Today: Partnering to Create Value, 14th Edition View larger

Selling Today: Partnering to Create Value, 14th Edition

9780134477404

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For courses in Sales and Personal Selling.

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658,60 лв. tax incl.

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Publisher Pearson
Author(s) Gerald L. Manning, Michael Ahearne, Barry L. Reece
ISBN-13 9780134477404
Publication date January 2017
Edition 14th
Pages 560
Cover Hardback

Utilize cutting-edge personal selling techniques to navigate the information revolution era

Selling Today: Partnering to Create Value helps you understand the value of developing personal selling skills by exposing you to a personal selling academic theory, role play scenarios, and real-world applications and ethical dilemmas. With the largest number of “learn by doing” materials available in any personal selling text, the 14th Edition offers tools to strengthen your learning process. As the developed nations of the world transition from a production focus to a sales and service focus, this cutting-edge new edition prepares you to succeed as a member of a new generation of businesspeople.   

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Selling Today: Partnering to Create Value, 14th Edition

Selling Today: Partnering to Create Value, 14th Edition

For courses in Sales and Personal Selling.

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