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A Framework for Marketing Management, Global Edition View larger

A Framework for Marketing Management, Global Edition

9781292093147

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For graduate and undergraduate courses in marketing management.

A Succinct Guide to 21st Century Marketing Management

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Publisher Pearson
Author(s) Philip Kotler, Kevin Keller
ISBN-13 9781292093147
Publication date May 2015
Edition 6th
Pages 352
Cover Paperback

Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. The book’s efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases.


The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.

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A Framework for Marketing Management, Global Edition

A Framework for Marketing Management, Global Edition

For graduate and undergraduate courses in marketing management.

A Succinct Guide to 21st Century Marketing Management

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