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Social Media Marketing, 3rd Edition View larger

Social Media Marketing, 3rd Edition

9781526423870

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Recipient of the 2017 Textbook Excellence Award from the Textbook & Academic Authors Association (TAA).

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Publisher SAGE
Author(s) Tracy L. Tuten, Michael R. Solomon
ISBN-13 9781526423870
Publication date January 2018
Edition 3rd
Pages 448
Cover Paperback

Social Media Marketing was the first textbook to cover this vital subject and has quickly become the market leader. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand’s marketing communications, and harnessing social media data to yield consumer insights. The authors outline the "four zones" of social media that marketers can use to help achieve their strategic objectives:

  1. Community
  2. Publishing
  3. Entertainment
  4. Commerce

The new Third Edition has been extensively updated to include a new chapter on tactical planning and execution, coverage of the latest research within social media marketing, and expanded and all new case studies and examples, including Facebook, Instagram, Twitter, Snapchat, etc., and discussing these in relation to globally recognized brands such as Pokémon Go, Nike, Amazon Kindle, and Lady Gaga.

The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides, and Testbank.

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Social Media Marketing, 3rd Edition

Social Media Marketing, 3rd Edition

Recipient of the 2017 Textbook Excellence Award from the Textbook & Academic Authors Association (TAA).

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