The seventh edition of Marketing: Concepts and Strategies has been totally revised to reflect the current core themes of Marketing in terms of academic content, but also – given the authors’ wide-ranging consultancy and research experience outside of the lecture theatre – from a practitioner’s perspective.
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|Author(s)||Sally Dibb, Dr. Lyndon Simkin, William M. Pride, O.C. Ferrell|
|Publication date||April 2016|
In particular, the world for marketers has gone digital, consumers communicate readily with each other via social media; Marketing has become more aligned to ethical, responsible and sustainability issues; and Marketing as an academic discipline has become more critical and reflective - all of which are developments under-pinning this new edNew to this edition
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