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Marketing: Concepts and Strategies, 7th Edition View larger

Marketing: Concepts and Strategies, 7th Edition

9781473725126

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The seventh edition of Marketing: Concepts and Strategies has been totally revised to reflect the current core themes of Marketing in terms of academic content, but also – given the authors’ wide-ranging consultancy and research experience outside of the lecture theatre – from a practitioner’s perspective.

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Publisher Cengage
Author(s) Sally Dibb, Dr. Lyndon Simkin, William M. Pride, O.C. Ferrell
ISBN-13 9781473725126
Publication date April 2016
Edition 7th
Pages 816
Cover Paperback

In particular, the world for marketers has gone digital, consumers communicate readily with each other via social media; Marketing has become more aligned to ethical, responsible and sustainability issues; and Marketing as an academic discipline has become more critical and reflective - all of which are developments under-pinning this new edNew to this edition

New to this edition

  • Expansion of content on digital and social media
  • Exploration of ethical, responsible and sustainability issues
  • Material has been streamlined into four parts: “Marketing Defined and Marketing in Context”; “Understanding and Targeting Customers”; “Marketing Programmes” and “Marketing Management”

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Marketing: Concepts and Strategies, 7th Edition

Marketing: Concepts and Strategies, 7th Edition

The seventh edition of Marketing: Concepts and Strategies has been totally revised to reflect the current core themes of Marketing in terms of academic content, but also – given the authors’ wide-ranging consultancy and research experience outside of the lecture theatre – from a practitioner’s perspective.

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