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The Strategic Storyteller: Content Marketing in the Age of the Educated Consumer View larger

The Strategic Storyteller: Content Marketing in the Age of the Educated Consumer

9781119345114

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The world needs more storytellers.

Storytelling is an inherently innovative activity.

When organizations find their best stories and tell them to the world, they’re not only building a reputation, they're flexing the same muscles that allow them to pivot quickly around crisis or opportunity, and solve problems more creatively.

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Publisher Wiley
Author(s) Alexander Jutkowitz
ISBN-13 9781119345114
Publication date August 2017
Edition 1st
Pages 176
Cover Hardback

For individuals, crafting stories is the primary way we can make sense of the world and our place in it.

The Strategic Storyteller is a comprehensive, practical guide to transformative storytelling. In its pages you will learn how to:

Tap into your and your organization's unique sources of wonder, wisdom, and delight

Boost individual and collective creativity

Understand the storytelling strategies behind some of the world’s most powerful brands

Unlock the secrets of the great strategic storytellers of the past

Build a place where your stories can live online

Distribute stories so they have staying power and reach in the digital age

Convene audiences by going beyond demographic stereotypes and tapping into enduring human needs

Understand how unshakable reputations are built out of stories that accumulate over time

Sooner or later all of us will be asked to tell stories in the course of our professional lives. We will be asked to make a case for ourselves, our work, our companies, and our future. The Strategic Storyteller tells you how.

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The Strategic Storyteller: Content Marketing in the Age of the Educated Consumer

The Strategic Storyteller: Content Marketing in the Age of the Educated Consumer

The world needs more storytellers.

Storytelling is an inherently innovative activity.

When organizations find their best stories and tell them to the world, they’re not only building a reputation, they're flexing the same muscles that allow them to pivot quickly around crisis or opportunity, and solve problems more creatively.

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